The BMW Shorties is an initiative by BMW Group Malaysia to identify, cultivate and support emerging talent for the Malaysian creative industry. The competition was first introduced in late 2006 as a platform for Malaysian short film makers to share their talent and creativity. Since then, the program has become one of the most anticipated annual creative events for film, art, music and digital content creation, a platform for talent sharing, networking and driving creative career journeys in the Malaysian industry. The program is a driving force for Malaysian creatives in the film, advertising, social media and music industry.